Brand positioning must be an authentic expression of an business: its unique vision, goals, values,
voice, and personality.
The visual brand design must be appropriate to
the business, its culture and values, its target
market, and business sector in which it operates.
Authenticity
Brand positioning must be an authentic expression of an business: its unique vision, goals, values,
voice, and personality.
The visual brand design must be appropriate to
the business, its culture and values, its target
market, and business sector in which it operates.
Immersion
Insight begins with immersion. So becoming an extension
of your team, we start as we mean to go on - with open eyes,
ears and minds to understand what makes you tick.
Reviewing relevant materials, interviewing key
stakeholders, understanding industry trends and your
competitive edge, and conducting market research.
Diagnosis
We size up the challenges and opportunities that
your business faces - looking beyond your brief
to explore new possibilities for your brand.
After robust discussion and priorisation of challenges,
we prepare to co-create your future brand.
Co-creation
We imagine together a new future for your brand - sketching possible scenarios for success. We then develop these as brand strategies and design routes. We create prototypes of branded experiences, potential product and service designs, as well as developin the relevant KPIs.
Activation
We know it’s hard for brands to setup an online
experience, and budgets can be tight. We like to
help new brands grow and work
in a long term relationship.
We can be an extension of your in-house marketing team or take advantage of our expert team to
be your complete digital arm.