Our vision

Celtech a world-class retail technology company that is renowned for inventing the true real-time retail business solution.

Its pioneering core real-time retail system ab-initio is regarded as “the future of retail”.

It is the only solution which gives retailers total visibility over their stock sales and cash reporting in true real-time. ab-initio has a comprehensive set of best in class product modules which offer retailers every application they need to create winning customer experiences.

Our brief

To form a strategic partnership with Celtech, Ireland's leading retail technology company.

To work with their core management team to develop a new dynamic brand positioning vision.